When it comes to web design, choosing the right color for your overall website theme is one of the most important parts. You want the user to instantly get a feel for what the website is all about the moment they hit your landing page. And while the content will definitely do its job, it’s important that the design contributes to the site.
So if you’re building a website that’s a little more serious and geared toward corporate and business topics, plain solid and nondistracting tones will keep the user focused. With charcoal grey or even black, you mean business and professionalism. Keep in mind that the color of the theme recurs across all pages for that streamlined sense of cohesion.
Usually company websites will use the colors and fonts from their logo, so when in those cases the job is partially done. But what if you’re putting up your own photography portfolio, promoting a cause, or inviting people to check out an event? That’s when studying the color wheel comes in handy! Warm colors like bright red and orange tend to catch the eye and can convey everything from urgency to speed. Social media sites like Twitter, Tumblr and Facebook use the color blue in different shades because those are friendly, relaxed colors. And recipe websites find colors like beige, brown, green and other pastels ideal, since they complement the colors already on their pictures of pastries and dishes.
Choosing the right color for a website theme requires a little more insight than one would think. But the more time you spend thinking about what the website is about, what the client does and what will catch peoples’ attention, it will be easier.